Masoom Minawala

Social media angel: Masoom Minawala

Masoom Minawala: Intro

Social media has become a great platform to create a successful business, show your talent, enhance your creativity or even make a career out of it. Nowadays, you will get to see millions of social media content creators but there are some OGs that have started way back in time and have gained immense success. One such creator is, Masoom Minawala Mehta, a fashion blogger, and Entrepreneur. Masoom Minawala also popularly known as Masoo, has established her name in the social media, fashion, and lifestyle industry.  She started her career at a very young age with a clear goal and determination. We say surely say that her uniqueness has surely worked in her favor.

All you need to know about Masoom Minawala:

Masoom was born on 17th December 1993 in a Hindu family based in Mumbai, Maharashtra. Her age is 28 years. She has done her schooling at Bombay Scottish School, her graduation in B.comm, and got a diploma in fashion styling from London. Minawala started her fashion portal, Miss Style fiesta, where posted fashion-related content. This was her first-ever step in the fashion industry started in 2010.

Masoom Minawala
Insta star Masoom Minawala

Later she started her page on Instagram and now has about 1.2 million followers. She posts insights into her personal and professional life. Masoom Minawala is an influential person and has gained recognition not just in India but worldwide. She is married to a diamond merchant, Shailin Mehta, and if you want to know more about their love story check out her Instagram.

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Success story:

Masoom comes from a middle-class family but she has sure made a name for herself. Her content is based on everything fashion, you can find her styling herself in various outfits, trying out new jewelry, and many more. She imparts her knowledge about fashion and style to the audience. Masoom has a vision of uplifting homegrown brands and she fully supports Indian designer and fashion brands. She has started a non-profit initiative, #SupportIndianDesigner and has reached various small businesses and design houses across the country to help them grow.

Masoom Minawala
Masoom Minawala with her soulmate

This has led to a boost in sales of various such businesses and more than 500k posts are there on Instagram using this hashtag. Her step was a boon for many and they called it “Masoom`s magic” that has worked on their ventures. Minawala also started the ‘Empowher’ initiative to support women-led businesses and she is not only a blogger but also an angel investor in various startups.

Her vision and efforts have gained her recognition amongst various personalities, renowned fashion designers, fashion stylists, editors. She was featured in many magazines such as Entrepreneur, Brides Today, Global Spa, Wknd, Vogue, Grazia, Harper`s Bazaar, and so on. She also walked the red carpet at the Cannes film festival in amazing Manish Malhotra sarees showcasing her culture and roots in a foreign world. Masoom has also collaborated with many high-end brands. She was awarded Lokmat’s most stylish blogger award, HSBC women entrepreneur of the year, CNN ’20 under 40’ list, etc. she is the one who has proven that social media is a constructive tool and the one to admire.

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